As a 27 year old man, I've been around for a lot of innovations and ideas for candy. A lot of candies should have kept their ideas simple. They could've stuck with their original flavors, but in a selling market there's always room for innovation if there is indeed a really good idea. I don't mean take "that really good idea" and put it out in the public and see if people like it. I mean, have a really good idea and put it out in the public knowing that people will like it. To be honest, I don't know if that's what happened with Milky Way Midnight Dark (originally Milky Way Vanilla 1926), but I do know that this candy bar is so genius that it really should be the only milky way type considered. First I'll tell you why the other Milky Way varieties are okay or just right out bad.
