This Commercial Feels 5 Hours Long
- State the problem: Man doesn't want to wake up
- State the solution: 5-Hour Energy
- State the result: Man is ready to take on the day
Now, laid out in a simple step by step formula, as such as this, it's a perfect advertisement. The execution? Awful. There's almost a sense of reality that just drifts away, especially when the man looks at the bottle of 5-Hour Energy in his hand. "Hello my friend," he says so calmly to himself... What the f$%*!? Was there a study that shows this is how people act when they see something they need to wake themselves up!? Is this generally how people go about their day!? Another awkward moment happens on the last step while going down the stairs. He says, "let's do this!". I feel like Larry David is in the room and had indirectly insulted someone's dead father. And to top it all off, the commercial opens with him complaining about getting up. White people problems... white people problems.. Ladies, Gentlemen, please... white people problems.
I don't know about you, and I'm no Doctor, but something seems odd about a 'shot' when just waking up is a good idea, especially because it never shows the guy with any type of breakfast. Put an apple in his hand, a granola bar or at least something nutritional for Christ's sake. This is the only thing I could see this promoting, "it's okay, sleep in a bit, don't worry about real energy from a bagel, toast or orange juice. Drink a 'shot' of this when you wake up and you'll be right as rain!". And again I'm not really the healthiest person you'll ever meet, but is this the type of message you would want your kids, or future kids to grow up with? But hey, as long it's making money, and lots of it. It's great!
How to make This drink Part of our Entire Day
Written by: Charles McHale